natalie shay alternative pop indie north london artist

Check out ‘Owe It To You’ by Natalie Shay

Rising North London artist Natalie Shay has released another cracking single from her upcoming EP NAKED. ‘Owe It To You’ has heartfelt struggles at its core, all wondefully woven within a bubbly 80s demeanor.

The 21-year-old artist has established a loyal fanbase through her explosive live performances and catchy (yet relatable) anthems. She has a youthful and charismatic aura, which has made her music beyond infectious. Musially, she has been compared to the likes of HAIM, Little Comets and Fickle Friends.

This vivacity is beautifully illustrated in Shay’s new single ‘I Owe It To You’, which mixes 80s pop and modern indie swagger with the stressful struggle of temptation during a relationship. The new single follows on earlier ’20 single ‘Not The Girl’, which narrated the struggles of modern dating through a bubbly and lighthearted lens.

natalie shay alternative pop indie owe it to you naked

‘Not The Girl’ and ‘Owe It To You’ will form part of Natalie Shay’s new EP NAKED, which will delve into the everyday experiences of a 21 year old, from relationships to her musical career. And fortunately, we will be hearing more of her 80s-soaked melodies in the EP as well. “I love authentic 80s synth and drum sounds, but I also love modern pop vocal lines and effects” revealed the musician. “And of course lots of guitars. I try to include a flavour of each of those things in my music.”

To date, Shay has garnered acclaim from the likes of Billboard, The Line of Best Fit, Clash, Earmilk and LADYGUNN. Her music has been chosen for Spotify’s New Music Friday playlists in ten countries and have garnered over 200,000 online streams. I hope, with the release of this track and NAKED in a couple weeks’ time, that Natalie Shay will find many more fans!

NAKED should release on 17th April.

You can check out Natalie Shay on Twitter, Instagram, Facebook and Spotify!

Listen to ‘Owe It To You’ below.

*Featured image credit to Press / Massimiliano Giorgeschi
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